Privacy Policy
Last updated: 2026-07-09
Overview
This Privacy Policy explains how Apex handles information related to your use of the site and its media processing tools.
Our goal is to keep the service usable with minimal data collection while still explaining where browser-side and server-side processing differ.
What we may collect
- Basic request and diagnostic information needed for reliability, abuse prevention, and debugging.
- Operational analytics from services such as Umami or Google Analytics when analytics loading is allowed.
- Temporary processing data required to fulfill a specific media task.
File handling
Uploaded files are used only to perform the requested operation. We do not position user files as training material for unrelated model development.
Where processing stays in the browser, files remain on-device except for normal page/network operations. Where server processing is required, temporary files are retained only as long as needed to complete the task and maintain service reliability.
Cookies, consent, and regional behavior
The site may use cookies or similar technologies for language preference, analytics, consent state, and advertising-related behavior.
For visitors in the EEA, the UK, and Switzerland, advertising and analytics loading is restricted unless a compatible consent setup is available and consent has been granted. Without that setup, we default to not loading those scripts in those regions.
Advertising and analytics
- The site may use Google AdSense on eligible pages.
- The site may use Umami and Google Analytics for performance and usage measurement when policy and consent conditions allow it.
- You can contact us if you need clarification about ads, analytics, or data deletion expectations.
Retention, sharing, and security
We do not sell personal information. Limited technical data may be shared with infrastructure or measurement providers only as needed to operate the service, comply with law, or protect legitimate interests.
No transmission or storage system is perfect. We apply reasonable safeguards and keep the scope of retained data narrow where practical.
Contact
Questions about this Privacy Policy can be sent to support@apexmediatools.com.